CV
RELEVANT PROFESSIONAL EXPERIENCES
AUGUST 2021 - ...
CAPGEMINIÂ (Brussels)
Director Telecom Industry
Second mission (5 months) - Objective: Lead the assessment of the Orange / VOO IT landscape in preparation of the VOO integration
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Assessment of the IT Run for Orange & VOO
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Assessment of the IT Operating Model for Orange & VOO
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IT Strategy Scenario design to prepare / enable the PMI strategic ambitions for both brands
First mission (11 months) - Objective: Lead the Product Simplification as part of an IT / Business Transformation Program for Nuuday (Danish operator). Scope: B2C / B2B (SoHo | SME | Corporate)
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Design & launch of a new Customer Value Proposition based on the Design Thinking Methodology
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Development & implementation of a Migration Plan from the Legacy / Active Portfolio to the Target Portfolio incl. Product & Customer Mapping, Migration Matrix & Value Assessment
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Coaching of six consultants (Senior to Junior profiles)
Major results
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Launch of a new B2C / B2B portfolio and drastic decrease of the number of products and associated business rules: From 662 in the current portfolio to 160 in the Target Portfolio
JANUARY 2021 - JULY 2021
ELTRONA - TELENET GROUPÂ (Luxembourg)
Head of Product Marketing
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Objective: Introduce & drive adoption of Eltrona’s product offering
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Drive & implement the new product portfolio (incl. product definition, pricing strategy & promotions)
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Develop product positioning and messaging to our customer segments and verticals
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Work closely with all departments of the company, understand & leverage synergies to digitalize processes with a strong customer focus
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Build strong go-to-market plans to achieve the aggressive growth goals
Major results
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Launch of the new Internet & IPTV portfolio
2017 - 2020
VOO (Brussels)
Marketing Director
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Objective: Develop a new business area: B2B
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Direct operational leadership on Marketing Management incl. Products & Services, Go-To-Market and Digital Transformation
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Drive the 3-year Marketing strategy allowing B2B to achieve its ambition in terms of customer portfolio, turnover and profitability. Responsible for P&L
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Definition of the Business Plan and associated Business Case over 5 years (incl. Strategic vision, Distribution, MarCom, Customer Service and Resource Plan strategy)
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Drive the partnership strategy & selection in order to offer end-to-end solutions to defined verticals
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Participate to the Company / IT / Digital Transformation Programs & Drive the B2B 2019-2022 Products & Services roadmap (New BSS & Product Catalogue) through these programs
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Define and implement the Annual Marketing Plan within the B2B organization by leading the Products, Go-To-Market and Digital teams in the proper execution of the plan
Major results
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Revenues: x10 between 2017 & 2020 | EBITDA: x24 between 2017 & 2020
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Launch of the regular campaigns incl. radio, print, bannering, promotions, press release, internal communications, specific mailings,… to new starters and prospects to drive traffic and sales
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Launch of a new website: www.voobusiness.be and specific SEA / SEO campaigns
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Set-up of an efficient distribution network with specific sales objectives and commissioning
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Set-up of a new Customer Service dedicated to professionals with a fast and appropriate support (e.g. SLA: Intervention in 4h) to minimize the impact on their professional activity
2012 - 2016
BASE - TELENET GROUP (Brussels)
Head of Product Management B2B
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Objective: Lead the strategic Product planning of the B2B department
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Define the strategy and roadmap for the new commercial offers and services. Support the key projects delivery of the marketing roadmap
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Specify & ensure the delivery of all business processes related to the different stages of the customer lifetime. Work in close collaboration with other departments
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Structure and define functional specifications, ensuring a smooth customer experience, including activities from order capture to commercial offer engineering and invoicing (ACE methodology)
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Validate the detailed business requirements for new offers & services and the financial business cases
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Portfolio Management: Maintain and optimize the Product portfolio once on the market (vs. competition, customer satisfaction, profitability,…)
Major Results
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Grew revenues from €90M to €150M in 4 years due to the launch of new mobile offers (incl. M2M) and some key Cloud services for the SoHo and SME market
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Lead the implementation of 3 strategic programs in collaboration with the Executive Committee
2010 - 2015
MAISON VENDÔME - Worldwide
Company Founder
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Objective: Launch a new Champagne brand
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Company creation and management
- incl. Funds Raising, Product set-up, Pricing, Business Case, Brand & Guidelines, Go-To-Market, Distribution,…
Major results​
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Brand validated by the CIVC (Champagne Commitee)
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LIMITED: Production limited to 10.000 bottles a year
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EXCLUSIVE: Champagne rewarded by the Master Sommelier John Szabo, 96/100 in front of Dom Pérignon (93/100) and Roederer Cristal (95/100)
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RARITY: Blanc de Blancs, 100% Chardonnay (< 10% of the Champagne production) coming from Cramant, jewel of the Côte des Blancs
EXCELLENCE: Grand Cru classified vineyard. This classification covers only 17 villages out of the 326 that make up the Champagne vineyards
HANDWORK: Handmade production from the harvest to the finishing. Aging in oak casks during 4 years in chalk cellars which have been entirely hand dug. Constant temperature of 12° for optimal aging
ELEGANT: Low sugar dose, rich foam, very fine bubbles, flavours of honey, aroma of peach, creamy texture and long finish
UNIQUE: Bottle finely dressed with a warm and silky material and entirely handcrafted, a guarantee of uniqueness and quality -
NETWORK: Distributed in a network of ambassadors from Luxury Hotels, Gourmet Restaurants to Prestigious Entertainment Places and during Exclusive Events (e.g. signature of an international contract with Nikki Beach)
2007 - 2011
TELE ATLAS - TOMTOM GROUP (EMEA)
Market Director - Aftermarket
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Objective: Lead the Sales, Marketing, Product and Customer Care strategy and plan for selling map updates through both existing (automotive, retail, online,…) and new channels
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P&L responsibility. Budget (Revenue/Cost) definition and follow-up
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Negotiate and manage key contracts and commercial relationships. Drive infrastructure and programs for all channels (OEM, Aftermarket & National Sales Organizations, Independent dealers)
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Manage and support the Aftermarket team: 62 headcounts (Sales: 30 persons, Customer Care: 20 persons, Product and Marketing: 12 persons). Maximize the effectiveness of the staff through targeted professional development efforts, support and coaching
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Create and develop revenue models in order to assess Aftermarket potential and Tele Atlas revenue in all channels. Make revenue planning scenarios
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Drive the restructuring of the Aftermarket business to optimize the cost and sales efficiency
Major Results
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Complete turnaround of the business unit into a revenue driven and cost effective organization
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Grew revenues from €20M to €60M within 4 years. Cost savings of €3M per year
2004 - 2006
TELE ATLAS - TOMTOM GROUP (EMEA)
Senior Marketing Manager - Aftermarket
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Objective: : Lead the Marketing strategy and plan for selling map updates through both existing (automotive, retail, online,…) and new channels
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Recurring market studies, benchmarking and monthly reporting to support the development of the strategy and to take corrective actions when necessary
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Development of the Marketing strategies and plans in order to exceed the defined revenue
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Definition of the Aftermarket Product roadmap and Pricing
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Management of the allocated Marketing / Communication budget
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Coaching of the Aftermarket team to launch the projects in scope, time, in budget
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Business development to find new product and pricing opportunities, new distribution channels and commercial agreements to exceed the defined sales objectives
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Responsibility of the Tele Atlas E-commerce website and corresponding revenue
Major Results
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Launch of new Products and Pricing models in line with the defined strategy
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Launch of regular off-line campaigns targeting dealers and end-users throughout Europe
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Online program to drive traffic to the Tele Atlas E-commerce website and increase conversion rate
2001 - 2003
PROXIMUS (Brussels)
Product & Project Manager
Major Results
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Launch of Voice Greetings / Voice Surprises (10% of Mobile Data revenue), Location Based and MMS On Line services (1st operator in Belgium)
1996 -Â 2000
MOBISTAR - ORANGE GROUP (Brussels)
Product Manager
Major Results
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Participation to the creation of Mobistar
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Launch of Messaging services at Mobistar (Belgium), GlobTel (Poland) and MobilRom (Romania)
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Launch of Tempo (Prepaid services and offers) > Reach 30% market share in 18 months!
EDUCATION & LANGUAGES
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French Business School Master Degree
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French (Native) / English (Fluent)